JOYOUS | Leadership development for Asian Americans

Did you know that
Asian Americans face a glass ceiling?

Thanks to the Model Minority Myth,
most people assume that Asian Americans are "doing just fine."

In fact, Asian Americans are America’s MOST educated group –
and the LEAST likely to get promoted.
We’re 12% of the workforce, but only 1.5% of Fortune 500 corporate officers.

Truth is, Asian Americans are Corporate America’s
best-educated, hardest-working, worker bees.

That's why JOYOUS was born.
We're here to expand access to opportunity for Asian Americans
at all levels of business and society.

Meet our Founder

Joy Chen 陈愉

Joy Chen is the world-renowned leadership coach and author whom the Wall Street Journal calls "a Lean-In Guru" and the Los Angeles Times refers to simply as "The Networker."

She formerly served as a Deputy Mayor of Los Angeles and as an executive search consultant and coach for Fortune 500 companies across North America, Europe and Asia.

You may know her as the author of the China best-sellers Do Not Marry Before Age 30 《30岁前别结婚》and How to Get Lucky in Your Career《30岁趁势二位》.

Now, she’s here to help you ace the corporate game.

"Thanks to Joy’s guidance, I truly learned to separate my emotions from the facts of each situation, and that led me to gradually grew into a rational, steady and mature professional and leader. Now, anytime I’m under pressure, or feel anxious, I recall her words, release my emotions, and then carefully choose my words. If you want to grow quickly in your career, Joy will be your very best executive coach ever. "

王夏裴 Peggy Wang

"Under Joy’s guidance, I learned how to gain true equality and respect as a woman in the workplace in the most skillful way. She helped me become more confident and more self-aware, so that I can face more challenges and expand the possibilities of my life. Through her help, I’ve grown my leadership capacity, and have ascended from a small worker to a core leadership role on my team."

侯潇怡 Shirley Hou

"Joy's smile is like California sunshine. She’s given me huge help on my career path: how to build my strengths? How to get unstuck? How to move forward step by step? From Joy, I’ve learned to achieve excellence on the little steps, while still focusing on the big picture. Under Joy’s guidance, I’ve become more courageous. When faced with obstacles and challenges, I am no longer alone. Joy is by my side."

徐磊 Sarah Xu

"I am grateful for having met JOY at a critical moment in my life. Under her guidance, I now feel calmly in control over my work, relationships and life. I now feel a sense of great possibility ahead. And my leadership skills continue to increase day by day. JOY also influences me by how she excels in multiple roles – as a deeply capable and trustworthy professional, a sharp and courageous leader, and a confident and charismatic female celebrity.

Joy’s smile is so contagious! There seem to be stars hidden in the corners of his eyes. By her side, you’ll always feel relaxed and at ease.

If you are considering Joy as your executive coach, I sincerely want to say: By choosing Joy, you not only will gain an executive coach and mentor, you’ll also be expanding all the possibilities of your life. Just do it!"