Joy Chen





Joy's story

from shy misfit to Los Angeles Deputy Mayor to CEO of JOYOUS


Hi there! I'm Joy. 

Joy Chen family photos
I was born in the States, to immigrants from China. That’s me in the pink and white sweater, my parents, my brother, and my grandmother, our Nainai, who lived with us.

My parents had saved and sacrificed to buy a house in a good school district, which meant that we were the oddball Chinese in a school that was almost all white.

I always dreamed to make a difference.

But I wasn’t sure that I could, because, at school, I was so awkward.

So much of my childhood was consumed by the question: How do you talk to white people??

I ached to belong.

So, I kept on putting myself out there.

By my 20s, I got better at connecting.

Luck entered my life in the form of friends, allies and mentors.

Suddenly, when I was 31, I got belonged in shocking fashion: I was appointed Deputy Mayor of Los Angeles.

That was my first big chance to create inclusion and access for others. Working with leaders from business, media and non-profits across the region, I created programs which have helped millions gain new skills and jobs.

When our term ended, I was recruited to be a Principal at the global executive search and leadership consulting firm Heidrick & Struggles. I led searches for Fortune 500 companies in North America, Asia and Europe.

And I started a blog, in Chinese and English, to teach others the unwritten rules of the game. The blog went viral, and a publisher in China invited me to write a book for women there. I wrote Do Not Marry Before Age 30《30岁前别结婚》and How to Get Lucky in Your Career《30 岁趁势而为》.

The books launched me as a global careers guru in China. I established a Beijing studio, where we created online courses and social media which garnered millions of followers, and brand partners including Olay, SK-II and Mercedes.

Then the pandemic, and the racial reckoning. I returned to the States, and to grad school, at Cornell, to study organizational psychology and earn a Diversity & Inclusion certificate.

And I brought together the world’s leading experts in big data to establish JOYOUS, a consulting firm at the intersection of HR and technology. We use AI and analytics to help companies operationalize inclusion.

Because companies profit best when all their people can be happy and contribute to their full potential.

The truth is, there’s no need for outsiders and insiders.

I know how it feels to be an outsider. And in the two decades since I was appointed Deputy Mayor, my life's purpose has been to create inclusion at scale.

I am so blessed that this work pulls into my life to the most incredible partners and fellow travelers. All these people enrich my world immeasurably.

When I’m not working, you can often find me playing pickleball with friends, or hanging out with my husband and our two middle-school-age girls. We live in the outskirts of Los Angeles, where we keep a backyard farm with 12 chickens we call The Ladies.

I’d love to be in conversation and community with you! If you’d like that, too, please:

  • Follow or connect with me on LinkedIn, here.

  • Subscribe to our blog, here.

  • Connect with me to discuss how we can partner to operationalize inclusion, here.

Take good care!



Joy's bio


Joy Chen (陈愉)

Joy Chen is a business and civic leader who for decades has been expanding inclusion and equity across organizations and societies. She is CEO of JOYOUS, a human capital consulting firm which uses AI and analytics to help companies operationalize inclusion.

Prior to forming JOYOUS, Joy served as Deputy Mayor of Los Angeles, in which capacity she launched workforce innovations which have resulted in access to new skills and jobs for millions. Joy also served as a Principal with the global executive search firm and leadership consulting firm Heidrick & Struggles.

For her continuous innovation in expanding inclusion worldwide, Joy has been profiled by media including the Wall Street Journal, The Financial Times, The Economist, CNN, CBS News, ABC News, the Los Angeles Times and Vogue China.

Joy also is a popular speaker and writer. In China, she authored two best-sellers, Do Not Marry Before Age 30《30岁前别结婚》and How to Get Lucky in Your Career《30 岁趁势而为》, which launched her as China’s global careers guru, with millions of social-media followers and brand partners including Olay, SK-II and Mercedes.

Joy holds a Diversity & Inclusion certification from Cornell University, MBA and M.A. in Urban Planning degrees from UCLA, and a BA from Duke University.

She lives in Los Angeles with her husband and their two daughters.

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Joy Chen former Los Angeles Deputy Mayor

Joy in the news



In a print and 3-minute video package, The Wall Street Journal features Joy as a global careers guru in China.






Economist headline

The Economist features Joy as a child of immigrants who as Deputy Mayor of Los Angeles is creating access to opportunities for Latinos and other immigrants.



"In Los Angeles, Joy Chen, a second-generation immigrant, the daughter of an MIT-educated Chinese father, is deputy mayor. She waves a sheaf of charts showing that the Latino population of the city has outstripped the white; that the new jobs for which demand will grow fastest will require a college degree; and that only one in ten Latino youngsters completes college. That is half the rate for the city's blacks.

Still more alarming is the performance of the immigrants' grandchildren. Of foreign-born Latinos, 35% have no more than a sixth-grade education, and another 27% do not finish high school. The comparable percentages for second-generation Latinos born in America are 1% and 17%. But for the third generation, they are still 1% and 19%. 'By this time, says Ms Chen, incongruously, 'they're us.'"


Joy Chen headline in Financial Times

The Financial Times features Joy's cutting-edge work to help global companies solve their most pressing talent challenges in China. 



The task of hiring top Chinese executives is made more challenging by a dearth of qualified candidates. A report from executive search firm Heidrick & Struggles gives several reasons for this: education and work opportunities of many now aged 50-60 were disrupted by the Cultural Revolution; the local talent pool was depleted by China’s “brain drain” of the 1980s and 1990s; there are few strong business schools in China; and local Chinese executives often lack global know-how.

“Companies want to localise but the majority of people who are local mainland Chinese don’t have experience with global business principles,” says Joy Chen, principal at Heidrick & Struggles.

Executive search firms are using unconventional means to identify qualified Chinese, who are not well documented in formal company rosters. Heidrick & Struggles 18 months ago began a big initiative to build a database of potential candidates by tapping networks used by Chinese émigrés, such as alumni associations of Chinese universities, civic associations, churches and recreational clubs.

Even when qualified candidates are located, it is not certain that they would be willing to return to China. But in the past five years there has been more interest from overseas Chinese as big potential for career development in China beckons.

This is especially true if in America someone has hit the “glass ceiling”, the invisible barrier said to keep women and minorities from reaching upper-level management. “Maybe they speak English with an accent or weren’t in a fraternity in college. Those kinds of things can lock them out of management jobs in the US,” says Ms Chen. “But it’s those bicultural attributes that can be a big advantage going back.”





The Los Angeles Times profiles Joy in an article simply headlined "The Networker"




ABC News profiles Joy as "a superstar in China" and the champion of young women there


"Joy Chen is a superstar in China, the champion of young women known as "leftovers" -- those who are still single in their mid-20s and scorned by all. Chen is the author of "Do Not Marry Before Age 30," a pop culture bestseller that offers dating advice and strives to help women reach their full potential. The book is a latest sensation among a new class of working women in China, some of the best educated in the world.

Women have been flocking by the thousands to her speaking engagements. "It's more of a guide on how to be happy and confident in your own life -- how to love yourself," she said of the book. But it also includes techniques she learned while working as a global headhunter after her stint in city government.

'One of the things we keep hearing all over again in pop culture is there are very few role models with success in their career and a happy family life,' she said. 'My intention is to start the conversation these women need to have amongst themselves."

Ozy Media logo

OZY Media profiles Joy as "a modern-day Joan of Arc" among her "much vaunted sisterhood," the "Alpha Females of China" 


"On stage, celebrity Joy Chen is like a walking exclamation point. She speaks in rolling torrents and flashes a brilliant white smile. Her poise and polish are hallmarks of her much vaunted sisterhood — call them the Alpha Females of China.

Today, a hushed audience of tens of thousands of white-collar women — all young, educated, urban and all in black pumps — are eagerly eating up every word of her feminista rallying cry. “We don’t want to survive in society,” she says. “We want to lead society.”

It’s a brazen decree with a lot of lofty ideals behind it. But with doe-eyed looks and a certain gal pal appeal, Chen is a modern-day Joan of Arc."

Media in China

Joy has been widely covered across China's business and fashion media, including Caixin, Wall Street Journal Chinese, VOGUE, ELLE, GQ, Trends Health, Marie Claire, Cosmo, Esquire, SELF, and Harper's Bazaar.

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