Meet our Founder:
Joy Chen 陈愉
Joy Chen 陈愉 is the world-renowned executive coach and speaker whom the Wall Street Journal pronounced a "Lean-in Guru" and the Los Angeles Times refers to simply as "The Networker." She is the Founder and CEO of JOYOUS, a leadership development firm for Asian Americans. Joy previously served as a Deputy Mayor of Los Angeles and as an executive search consultant and coach to Fortune 500 companies.
Born in the U.S. to immigrant parents, Joy began her career as a real-estate developer. At age 31, she was appointed a Deputy Mayor of Los Angeles, a position she used to spearhead education and workforce development projects to help a generation of Angelenos gain the skills and knowledge to compete in 21st century jobs.
Upon leaving public service, Joy joined Heidrick & Struggles as an executive search consultant and coach for Fortune 500 companies across North America, Europe and Asia. She also wrote a Chinese/English careers blog to teach other Chinese how to get to the top. The blog went viral on Chinese social media worldwide, prompting a publisher in China to recruit Joy to write a book for women there.
The success of that book, Do Not Marry Before Age 30《30岁前别结婚》and her second best-seller, How to Get Lucky in Your Career《30岁趁势二位》, launched Joy as a celebrity executive coach and career guru in China.
For clients including Procter & Gamble, Volvo, and Weber Shandwick, Joy coached and trained Chinese employees to develop the skills to thrive and lead in a global environment. And she packaged this training into online courses and social media which have helped millions to unleash their full potential in career and life.
Joy has been profiled across major business, news and fashion media including VOGUE China, Wall Street Journal, ABC News, Los Angeles Times, CBS News, Esquire China and Caixin.
This Summer, Joy established JOYOUS to expand access to opportunities for Asian Americans at all levels of American business and society. She works in English and Mandarin Chinese.
Joy earned a Diversity and Inclusion Certificate from Cornell University, MBA and M.A. in Urban Planning degrees from UCLA, and a BA from Duke University. She lives in Los Angeles with her husband and two young daughters.
For more information, visit: getjoyous.net.
The Wall Street Journal
The WSJ features Joy as "An American Lean-In Guru in China" in a print and video package. Watch now.
OZY Media features Joy
"On stage, celebrity Joy Chen is like a walking exclamation point. She speaks in rolling torrents and flashes a brilliant white smile. Her poise and polish are hallmarks of her much vaunted sisterhood — call them the Alpha Females of China.
Today, a hushed audience of tens of thousands of white-collar women — all young, educated, urban and all in black pumps — are eagerly eating up every word of her feminista rallying cry. “We don’t want to survive in society,” she says. “We want to lead society.”
It’s a brazen decree with a lot of lofty ideals behind it. But with doe-eyed looks and a certain gal pal appeal, Chen is a modern-day Joan of Arc."
Excerpts from this feature:
Joy Chen is a superstar in China, the champion of young women known as "leftovers" -- those who are still single in their mid-20s and scorned by all. Chen is the author of "Do Not Marry Before Age 30," a pop culture bestseller that offers dating advice and strives to help women reach their full potential. The book is a latest sensation among a new class of working women in China, some of the best educated in the world.
Women have been flocking by the thousands to her speaking engagements. "It's more of a guide on how to be happy and confident in your own life -- how to love yourself," she said of the book. But it also includes techniques she learned while working as a global headhunter after her stint in city government.
"One of the things we keep hearing all over again in pop culture is there are very few role models with success in their career and a happy family life," she said. "My intention is to start the conversation these women need to have amongst themselves."
Chinese Media on Joy Chen
Joy has been covered across Chinese business and fashion media, including Caixin, Wall Street Journal Chinese, Beijing Youth Daily, Shanghai Daily, Youku News, VOGUE, Marie Claire, Cosmo, Esquire, and Harper's Bazaar. Here are examples.