Skip to content

We're JOYOUS

A career development firm just for Asian Americans

Asian American Leaders Network

Meet our Founder:

Joy Chen 陈愉

 

Joy Chen 陈愉 is the world-renowned career coach and speaker whom the Wall Street Journal pronounced a "Lean-in Guru" and the Los Angeles Times refers to simply as "The Networker." She is the Founder and CEO of JOYOUS, a career coaching and leadership development firm for Asian Americans. Joy previously served as a Deputy Mayor of Los Angeles and as an executive recruiter to Fortune 500 companies.

Born in the U.S. to immigrant parents, Joy began her career as a real-estate developer. At age 31, she was appointed a Deputy Mayor of Los Angeles, a position she used to spearhead education and workforce development projects to help a generation of Angelenos gain the skills and knowledge to compete in 21st century jobs.

Upon leaving public service, Joy joined Heidrick & Struggles as an executive recruiter for Fortune 500 companies across North America, Europe and Asia. She also wrote a Chinese/English careers blog to teach other Chinese how to get to the top. The blog went viral on Chinese social media worldwide, prompting a publisher in China to recruit Joy to write a book for women there.

The success of that book, Do Not Marry Before Age 30《30岁前别结婚》and her second best-seller, How to Get Lucky in Your Career《30岁趁势二位》, launched Joy as a celebrity executive coach and career guru in China.

For clients including Procter & Gamble, Volvo, and Weber Shandwick, Joy coached and trained Chinese employees to develop the skills to thrive and lead in a global environment. And she packaged this training into online courses and social media which have helped millions to unleash their full potential in career and life.

Joy has been profiled across major business, news and fashion media including VOGUE China, Wall Street Journal, ABC News, Los Angeles Times, CBS News, Esquire China and Caixin.
This Summer, Joy established JOYOUS to expand access to opportunities for Asian Americans at all levels of American business and society. She works in English and Mandarin Chinese.

Joy earned a Diversity and Inclusion Certificate from Cornell University, MBA and M.A. in Urban Planning degrees from UCLA, and a BA from Duke University. She lives in Los Angeles with her husband and two young daughters.

For more information, visit: getjoyous.net.

Joy Chen 陈愉 Asian American glass ceiling Wall Street Journal WSJ executive coach leadership speaker  Deputy Mayor Los Angeles

"How do you talk to white people??"

That was the question that started Joy on her journey.
Here's Joy's story, in her own words ...

about joy
Asian American Leaders Network-1

Join the Asian American Leaders Network

Get in on the network for Asian American leaders on LinkedIn. Inside, Joy gives a weekly live-stream training and we hang out, learn and grow and swap resources together.

It's 100% free.

The Wall Street Journal

The WSJ features Joy as "An American Lean-In Guru in China" in a print and video package. Watch now.

WSJ Video Profile on Joy Chen
 Joy Chen 陈愉 featured in Wall Street Journal WSJ
Joy Chen 陈愉 speaks o stage Ozy Media Deputy Mayor Los Angeles L.A.

OZY Media features Joy

"On stage, celebrity Joy Chen is like a walking exclamation point. She speaks in rolling torrents and flashes a brilliant white smile. Her poise and polish are hallmarks of her much vaunted sisterhood — call them the Alpha Females of China.

Today, a hushed audience of tens of thousands of white-collar women — all young, educated, urban and all in black pumps — are eagerly eating up every word of her feminista rallying cry. “We don’t want to survive in society,” she says. “We want to lead society.”

It’s a brazen decree with a lot of lofty ideals behind it. But with doe-eyed looks and a certain gal pal appeal, Chen is a modern-day Joan of Arc."

Joy Chen 陈愉 speaks o stage Ozy Media Deputy Mayor Los Angeles L.A.
 Joy Chen 陈愉 Asian American glass ceiling mini-course

Instant access to Joy's
free 3-part mini-course

Want to learn more about the Asian American Glass Ceiling? Join Joy in this 3-part mini-course.

Part 1:  What the Asian American Glass Ceiling is
Part 2:  Why it exists
Part 3:  How to smash it

Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite

ABC News

Excerpts from this feature:

Joy Chen is a superstar in China, the champion of young women known as "leftovers" -- those who are still single in their mid-20s and scorned by all. Chen is the author of "Do Not Marry Before Age 30," a pop culture bestseller that offers dating advice and strives to help women reach their full potential. The book is a latest sensation among a new class of working women in China, some of the best educated in the world.

 Women have been flocking by the thousands to her speaking engagements. "It's more of a guide on how to be happy and confident in your own life -- how to love yourself," she said of the book. But it also includes techniques she learned while working as a global headhunter after her stint in city government.

"One of the things we keep hearing all over again in pop culture is there are very few role models with success in their career and a happy family life," she said. "My intention is to start the conversation these women need to have amongst themselves."

Joy Chen 陈愉 featured in Los Angeles Times LA Times

The Los Angeles Times

The Los Angeles Times refers to Joy simply as "The Networker."

Chinese Media on Joy Chen

Joy has been covered across Chinese business and fashion media, including Caixin, Wall Street Journal Chinese, Beijing Youth Daily, Shanghai Daily, Youku News, VOGUE, Marie Claire, Cosmo, Esquire, and Harper's Bazaar. Here are examples.

Wall Street Journal Lean-In Guru Lean In Joy Chen 陈愉 Deputy Mayor Los Angeles, Fortune 500 executive search consultant CEO headhunter JOYOUS founder executive coaching and leadership development for Chinese Americans 美籍华裔,前洛杉矶副市长,500强企业CEO猎头,著有《30岁前别结婚》《30岁趁势而为》。受美国反亚裔仇恨情绪的影响,我创立了一家专注于为华裔提供高管培训和领导力发展服务的公司——JOYOUS,我会使用普通话和英语两种语言,帮助更多北美华人冲破桎梏、登上顶峰、提升自身影响力,获得更加愉悦舒适的生活。
Wall Street Journal Lean-In Guru Lean In Joy Chen 陈愉 Deputy Mayor Los Angeles, Fortune 500 executive search consultant CEO headhunter JOYOUS founder executive coaching and leadership development for Chinese Americans 美籍华裔,前洛杉矶副市长,500强企业CEO猎头,著有《30岁前别结婚》《30岁趁势而为》。受美国反亚裔仇恨情绪的影响,我创立了一家专注于为华裔提供高管培训和领导力发展服务的公司——JOYOUS,我会使用普通话和英语两种语言,帮助更多北美华人冲破桎梏、登上顶峰、提升自身影响力,获得更加愉悦舒适的生活。
Wall Street Journal Lean-In Guru Lean In Joy Chen 陈愉 Deputy Mayor Los Angeles, Fortune 500 executive search consultant CEO headhunter JOYOUS founder executive coaching and leadership development for Chinese Americans 美籍华裔,前洛杉矶副市长,500强企业CEO猎头,著有《30岁前别结婚》《30岁趁势而为》。受美国反亚裔仇恨情绪的影响,我创立了一家专注于为华裔提供高管培训和领导力发展服务的公司——JOYOUS,我会使用普通话和英语两种语言,帮助更多北美华人冲破桎梏、登上顶峰、提升自身影响力,获得更加愉悦舒适的生活。
Wall Street Journal Lean-In Guru Lean In Joy Chen 陈愉 Deputy Mayor Los Angeles, Fortune 500 executive search consultant CEO headhunter JOYOUS founder executive coaching and leadership development for Chinese Americans 美籍华裔,前洛杉矶副市长,500强企业CEO猎头,著有《30岁前别结婚》《30岁趁势而为》。受美国反亚裔仇恨情绪的影响,我创立了一家专注于为华裔提供高管培训和领导力发展服务的公司——JOYOUS,我会使用普通话和英语两种语言,帮助更多北美华人冲破桎梏、登上顶峰、提升自身影响力,获得更加愉悦舒适的生活。
Wall Street Journal Lean-In Guru Lean In Joy Chen 陈愉 Deputy Mayor Los Angeles, Fortune 500 executive search consultant CEO headhunter JOYOUS founder executive coaching and leadership development for Chinese Americans 美籍华裔,前洛杉矶副市长,500强企业CEO猎头,著有《30岁前别结婚》《30岁趁势而为》。受美国反亚裔仇恨情绪的影响,我创立了一家专注于为华裔提供高管培训和领导力发展服务的公司——JOYOUS,我会使用普通话和英语两种语言,帮助更多北美华人冲破桎梏、登上顶峰、提升自身影响力,获得更加愉悦舒适的生活。
Wall Street Journal Lean-In Guru Lean In Joy Chen 陈愉 Deputy Mayor Los Angeles, Fortune 500 executive search consultant CEO headhunter JOYOUS founder executive coaching and leadership development for Chinese Americans 美籍华裔,前洛杉矶副市长,500强企业CEO猎头,著有《30岁前别结婚》《30岁趁势而为》。受美国反亚裔仇恨情绪的影响,我创立了一家专注于为华裔提供高管培训和领导力发展服务的公司——JOYOUS,我会使用普通话和英语两种语言,帮助更多北美华人冲破桎梏、登上顶峰、提升自身影响力,获得更加愉悦舒适的生活。
Wall Street Journal Lean-In Guru Lean In Joy Chen 陈愉 Deputy Mayor Los Angeles, Fortune 500 executive search consultant CEO headhunter JOYOUS founder executive coaching and leadership development for Chinese Americans 美籍华裔,前洛杉矶副市长,500强企业CEO猎头,著有《30岁前别结婚》《30岁趁势而为》。受美国反亚裔仇恨情绪的影响,我创立了一家专注于为华裔提供高管培训和领导力发展服务的公司——JOYOUS,我会使用普通话和英语两种语言,帮助更多北美华人冲破桎梏、登上顶峰、提升自身影响力,获得更加愉悦舒适的生活。
Wall Street Journal Lean-In Guru Lean In Joy Chen 陈愉 Deputy Mayor Los Angeles, Fortune 500 executive search consultant CEO headhunter JOYOUS founder executive coaching and leadership development for Chinese Americans 美籍华裔,前洛杉矶副市长,500强企业CEO猎头,著有《30岁前别结婚》《30岁趁势而为》。受美国反亚裔仇恨情绪的影响,我创立了一家专注于为华裔提供高管培训和领导力发展服务的公司——JOYOUS,我会使用普通话和英语两种语言,帮助更多北美华人冲破桎梏、登上顶峰、提升自身影响力,获得更加愉悦舒适的生活。
Wall Street Journal Lean-In Guru Lean In Joy Chen 陈愉 Deputy Mayor Los Angeles, Fortune 500 executive search consultant CEO headhunter JOYOUS founder executive coaching and leadership development for Chinese Americans 美籍华裔,前洛杉矶副市长,500强企业CEO猎头,著有《30岁前别结婚》《30岁趁势而为》。受美国反亚裔仇恨情绪的影响,我创立了一家专注于为华裔提供高管培训和领导力发展服务的公司——JOYOUS,我会使用普通话和英语两种语言,帮助更多北美华人冲破桎梏、登上顶峰、提升自身影响力,获得更加愉悦舒适的生活。
Wall Street Journal Lean-In Guru Lean In Joy Chen 陈愉 Deputy Mayor Los Angeles, Fortune 500 executive search consultant CEO headhunter JOYOUS founder executive coaching and leadership development for Chinese Americans 美籍华裔,前洛杉矶副市长,500强企业CEO猎头,著有《30岁前别结婚》《30岁趁势而为》。受美国反亚裔仇恨情绪的影响,我创立了一家专注于为华裔提供高管培训和领导力发展服务的公司——JOYOUS,我会使用普通话和英语两种语言,帮助更多北美华人冲破桎梏、登上顶峰、提升自身影响力,获得更加愉悦舒适的生活。
Wall Street Journal Lean-In Guru Lean In Joy Chen 陈愉 Deputy Mayor Los Angeles, Fortune 500 executive search consultant CEO headhunter JOYOUS founder executive coaching and leadership development for Chinese Americans 美籍华裔,前洛杉矶副市长,500强企业CEO猎头,著有《30岁前别结婚》《30岁趁势而为》。受美国反亚裔仇恨情绪的影响,我创立了一家专注于为华裔提供高管培训和领导力发展服务的公司——JOYOUS,我会使用普通话和英语两种语言,帮助更多北美华人冲破桎梏、登上顶峰、提升自身影响力,获得更加愉悦舒适的生活。
Wall Street Journal Lean-In Guru Lean In Joy Chen 陈愉 Deputy Mayor Los Angeles, Fortune 500 executive search consultant CEO headhunter JOYOUS founder executive coaching and leadership development for Chinese Americans 美籍华裔,前洛杉矶副市长,500强企业CEO猎头,著有《30岁前别结婚》《30岁趁势而为》。受美国反亚裔仇恨情绪的影响,我创立了一家专注于为华裔提供高管培训和领导力发展服务的公司——JOYOUS,我会使用普通话和英语两种语言,帮助更多北美华人冲破桎梏、登上顶峰、提升自身影响力,获得更加愉悦舒适的生活。

Smash Glass with Joy

Gain access to the easiest, fastest way to smashing the glass ceiling.
Small-group and 1:1 executive coaching opportunities are available now on a limited basis.