We're JOYOUS

An executive coaching and leadership development firm just for Chinese Americans
Start smashing glass now

We're JOYOUS

An executive coaching and leadership development firm just for Chinese Americans
Start smashing glass now
Meet our Founder:

Joy Chen 陈愉 


Joy Chen 陈愉 is the world-renowned executive coach whom the Wall Street Journal pronounced "an American Lean-In Guru in China" and the Los Angeles Times refers to simply as "The Networker." She formerly served as a Deputy Mayor of Los Angeles and as an executive search consultant to Fortune 500 companies. Joy is the Founder of JOYOUS, an executive coaching and leadership development firm for Chinese Americans.

Born in the U.S. to immigrant parents, Joy began her career as a real-estate developer. At age 31, she was appointed a Deputy Mayor of Los Angeles, a position she used to spearhead education and workforce development projects to help Angelenos gain the skills and knowledge to compete in 21st century jobs.

Upon leaving public service, Joy joined Heidrick & Struggles as an executive search consultant and coach for CEOs and other executives for Fortune 500 companies across North America, Europe and Asia. She also wrote a Chinese/English careers blog which went viral on Chinese social media, prompting a publisher in China to recruit Joy to write a book for women there.

The success of that book, DO NOT MARRY BEFORE AGE 30《30岁前别结婚》and her second best-seller, HOW TO GET LUCKY IN YOUR CAREER《30岁趁势二位》, launched Joy as a celebrity executive coach and career guru in China.

For clients including Procter & Gamble, Volvo, and Weber Shandwick, Joy coached and trained Chinese employees to develop the skills to thrive and lead in a global environment. She also packaged this training into online courses and social media which have helped millions to unleash their full potential.

Joy has been profiled by The Wall Street Journal as an "American Lean-In Guru in China," and by ABC News as "a superstar in China." Other media profiles include VOGUE China, Esquire China, Caixin and OZY Media.

This Spring, spurred by anti-Asian hate in the U.S., Joy established JOYOUS to give Chinese Americans the insider guidance they need to smash the glass ceiling so they can build lives of greater impact and joy. She works in English and Mandarin Chinese.

Joy earned a Diversity and Inclusion Certificate from Cornell University, MBA and M.A. in Urban Planning degrees from UCLA, and a BA from Duke University. She lives in Los Angeles with her husband and two young daughters.

For more information and to contact Joy, visit:  https://www.getjoyous.net/.

 

Learn about executive coaching with Joy

"How do you talk to white people??"

That was the question that started Joy on her journey.
Here's Joy's story, in her own words ...

 
Discover how executive coaching works

The Wall Street Journal

The WSJ features Joy as "An American Lean-In Guru in China" in a print and video package. Watch now.

 
Joy Chen Wall Street Journal WSJ Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite

OZY Media features Joy

Excerpts:

On stage, celebrity Joy Chen is like a walking exclamation point. She speaks in rolling torrents and flashes a brillant white smile. Her poise and polish are hallmarks of her much vaunted sisterhood — call them the Alpha Females of China.

Today, a hushed audience of tens of thousands of white-collar women — all young, educated, urban and all in black pumps — are eagerly eating up every word of her feminista rallying cry. “We don’t want to survive in society,” she says. “We want to lead society.”

It’s a brazen decree with a lot of lofty ideals behind it. But with doe-eyed looks and a certain gal pal appeal, Chen is a modern-day Joan of Arc.
Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite
Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite

The Los Angeles Times

 

The Los Angeles Times refers to Joy simply as "The Networker." 

 

Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite

ABC News

Excerpts from this feature:


Joy Chen is a superstar in China, the champion of young women known as "leftovers" -- those who are still single in their mid-20s and scorned by all. Chen is the author of "Do Not Marry Before Age 30," a pop culture bestseller that offers dating advice and strives to help women reach their full potential. The book is a latest sensation among a new class of working women in China, some of the best educated in the world.

 Women have been flocking by the thousands to her speaking engagements. "It's more of a guide on how to be happy and confident in your own life -- how to love yourself," she said of the book. But it also includes techniques she learned while working as a global headhunter after her stint in city government.

"One of the things we keep hearing all over again in pop culture is there are very few role models with success in their career and a happy family life," she said. "My intention is to start the conversation these women need to have amongst themselves."

 

Chinese Media on Joy Chen

Joy has been covered across Chinese business and fashion media, including Caixin, Wall Street Journal Chinese, Beijing Youth Daily, Shanghai Daily, Youku News, VOGUE, Marie Claire, Cosmo, Esquire, and Harper's Bazaar. Here are examples.

 

Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite
Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite
Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite
Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite
Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite
Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite
Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite
Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite
Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite
Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite
Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite
Joy Chen JOYOUS Asian American leadership development management executive coach glass ceiling training trainer speech speaker DEI diversity equity inclusion Asian Bosses Network C-Suite

Smash Glass with Joy


Gain access to the easiest, fastest way to smashing the glass ceiling.
We offer 1:1 and small-group executive coaching opportunities now.

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Would you like to have
Joy as a mentor?

Joy hosts a private Facebook group to help qualified Chinese American professionals make the transition into leadership.

Each week in this group, she holds a live-stream training and gives other valuable resources. It's all free!

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